Have you ever questioned why it is some people seem to have everything they could wish for: health, wealth, love and happiness, but others never seem to lack all these things? Why is it a small minority manage to achieve greatness, but the vast majority fail to reach beyond mediocrity? What are this small minority doing differently to everyone else? It can’t just be down to circumstance, billionaires rise out of poverty. Those questions have been in my head my whole life and a couple of years ago I decided to stop wondering and start searching for the answers so that I could help more people achieve greatness in their own lives. Join me and follow along as I uncover the secrets of the minority that the majority aren’t taught so that you can apply them to your own life, to achieve your own greatness and live the life you want and deserve. My name is David Bell, and welcome to Pocket Mastermind
Episodes
Tuesday Mar 02, 2021
Tuesday Mar 02, 2021
You may have a great product or service, but if you're unable to communicate it effectively to your audience or ideal customer, you're not going to see the results you deserve.
The bridge between what is in your head and your audience is copywriting. And in the episode I talk with expert copywriter, Rachel Allen about how to avoid common mistakes and the four steps to effective copywriting.
We also discuss her somewhat accidental path to entrepreneurialism after pursuing the traditional employee path. Rachel had to learn how to step away from what society told her she should be doing (standard 9-5 job) and what she actually wanted to do. (Run her own businesses and travel all over the world.)
Not only is Rachel an expert copywriter, she's also a great guest. We had a lot of fun recording this conversation, and I'm sure you will enjoy listening.
Rachel Allen is the owner of Bolt from the Blue Copywriting and Noun Meet Verb, a ghostwriting agency for thought-leaders-in-waiting.
Through her work in industries from accounting to astrology, she’s helped people all over the world use their words to generate massive impact, influence, and income. Ultimately, all her work is in service of one simple mission: to build the words that bring great ideas into reality, so they can have a tangible impact and move the global conversation forward.
Find out more at https://pocketmastermind.com
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